The number one reason design projects go wrong is not a bad designer. It is a bad brief. When you hand a designer vague instructions like "make it pop" or "I want something modern," you are setting bo
Your Brief Determines Your Results\nThe number one reason design projects go wrong is not a bad designer. It is a bad brief. When you hand a designer vague instructions like "make it pop" or "I want something modern," you are setting both of you up for frustration. A solid design brief is the single most important document in any design project, and writing one is a skill every business owner should develop.\n\nI have been on both sides of this equation. I have seen projects sail through because the client provided a clear, detailed brief. And I have watched projects drag on for months because...
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