Walk into any supermarket in Lahore or Karachi and pick up two competing products. Before you read a single word on either label, you have already formed an opinion about which one is better quality.
Packaging Is Your Silent Salesperson\nWalk into any supermarket in Lahore or Karachi and pick up two competing products. Before you read a single word on either label, you have already formed an opinion about which one is better quality. That opinion was shaped entirely by packaging design. Your packaging is a salesperson who works 24 hours a day, seven days a week, never takes a day off, and never gets tired of pitching your product to strangers.\n\nIn Pakistan, where retail shelves are crowded and consumer options are growing rapidly, packaging design has become a critical competitive advant...
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