Walk into any market in Lahore, Karachi, or Islamabad and you will notice something interesting. Shop owners are closing deals on WhatsApp before customers even walk through the door.
WhatsApp Is Pakistan's Unofficial Business Platform\nWalk into any market in Lahore, Karachi, or Islamabad and you will notice something interesting. Shop owners are closing deals on WhatsApp before customers even walk through the door. From a cloth merchant in Anarkali to a software company in DHA, WhatsApp Business has become the sales tool that nobody planned for but everybody uses.\nPakistan has over 60 million WhatsApp users. That is a massive audience that is already comfortable with the platform. Unlike email marketing where open rates hover around 20%, WhatsApp messages get read 98% of...
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