Launching your app is not the finish line ? it is the starting line. What you do after launch determines whether your app thrives or slowly dies on the app store.
The Launch Day Misconception\nMany business owners treat app launch day as the final milestone. The development is done, the app is live, time to move on to other things. This thinking kills apps. The reality: launching your app is like opening a restaurant. The grand opening gets people in the door, but what keeps them coming back is the ongoing quality of food and service.\n\nTo maintain a mobile app after launch requires ongoing attention, budget, and planning. The businesses that understand this have apps that grow. The ones that do not end up with buggy, outdated apps that collect one-sta...
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