Most business proposals I have reviewed from Pakistani IT companies are terrible. They are either generic templates that could apply to any client, or they are technical documents that confuse more th
Why Most Proposals Fail\nMost business proposals I have reviewed from Pakistani IT companies are terrible. They are either generic templates that could apply to any client, or they are technical documents that confuse more than they convince. A good proposal is not a technical specification. It is a sales document that demonstrates you understand the client's problem and have a credible plan to solve it. The companies that win projects consistently are not always the most skilled. They are the ones that write the best proposals.\nI have reviewed proposals from dozens of Pakistani IT companies ...
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