The Google local 3-pack drives massive traffic for local businesses. Understand the key map pack ranking factors and how to optimise for top local placements.
The Google local map pack — the group of three business listings that appear with a map at the top of local search results — is among the most coveted positions in digital marketing. Businesses appearing in the map pack receive a disproportionate share of local clicks, calls, and foot traffic compared to those in standard organic results. Understanding what drives map pack rankings is essential for any local business with SEO ambitions.\n\nThe Three Core Map Pack Ranking Factors\nGoogle has confirmed three primary factors that determine local search rankings: relevance, distance, and prominenc...
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