Email marketing is not dead. In Pakistan, it is actually underused, which means there is a real opportunity for businesses willing to do it properly.
Everyone Said Email Is Dead. It Is Not.\nSocial media gets all the attention. But here is a stat that might surprise you: email marketing generates an average return of $36 for every $1 spent. No other marketing channel comes close. And in Pakistan, where most businesses have not started email marketing yet, the opportunity is even bigger because inboxes are less crowded.\n\nEmail marketing in Pakistan works differently than in Western markets. Buying patterns, reading habits, and communication preferences vary. What works in New York will not automatically work in Karachi. Let me share what a...
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